Last night the ad launched a firestorm on Twitter, in less than an hour it was the no.2 discussed topic in the platform. Take a look at this video of last night's tweets compiled by Katja. Twitter is still running wild about the ad and my post is one of many in the blogosphere regarding this topic.
Ironically, November 14 - 18 is International Babywearing Week. I can only imagine what is going to happen as more mommas get wind of the ad campaign.
So, what can you do?
1.Visit www.motrin.com and view the ad.
2.Send an email if the ad offends you too.
3.Write a blogpost and alert your readers.
4.Ask them to take the above steps too.
It is my hope that Motrin issues an apology and retracts the ad. It saddens me that a company that I trust made such a poor decision with this ad. You can read more responses about this by clicking the links below.
New Old Moms Club
Shake The Salt
School Teacher by Day, Superhero by Night
The Crunchy Domestic Goddess
Adventures in Babywearing
Deadlines and Diapers
Crazy Adventures in Parenting
It's All About The Hat
Mom Most Traveled
Keep It Classy
If you have ever doubted the power of Mommy Bloggers, please be doubtful no more. I personally am happy with the outcome of this "movement." A true example of advocacy at its best.
Kudos to all the Moms that spoke out.
Edited Monday to add: Motrin.com now has an apology up regarding the ad. Never doubt yourself, Mommies are powerful!