Wild Oats affordable organic foods at Walmart
In all, Walmart and Wild Oats are introducing 100 items at a price point that saves 25% or more when compared to national organic brands. I love that this is happening because it will make purchasing organic products more feasible for a larger number of people. In an internal study it was found that 91 percent of Walmart shoppers would consider purchasing products from an affordable organic brand if it were offered.
The Wild Oats brand has three components:
- Wild Oats Marketplace Organic which adheres to the FDA guidelines for organic foods and comprises about 90 percent of the line.
- Wild Oats Marketplace which includes products with simple and real ingredients like the ready to prepare skillet meals and
- Wild Oats Marketplace Originals which will be launching later this year.
The price points are actually quite encouraging. Check out the table below to see comparisons.
I personally am looking forward to checking out canned tomatoes, I have those as a staple in my cupboard and use them for everything from adding some zing to fish and making chilli.The items available at each store will vary and later this year Wild Oats will be available at walmart.com. If you have been looking for affordable organic options, be sure to check out the Wild Oats brand at your local Walmart. Let me know if you like it!